![]() There are 15 chapters in total, and the following outline the main points. The book has been republished in a "revised & expanded edition".Īriely discusses many modes of thinking and situations that may skew the traditional rational choice theory. ![]() Once you see how systematic certain mistakes are-how we repeat them again and again-I think you will begin to learn how to avoid some of them". I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. ![]() Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. ![]()
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